We love data and metrics and automation – so you don’t have to! We relish creating order from chaos. Let us worry about the setup and access and administration of ‘all the things’ so you can get on with the business you love.

As a full service digital marketing agency we have a keen focus on social media and Google (and its measurement!). So if you’ve ever wondered “how do I rank #1 on Google?” Or “how do I set up my Instagram properly?” Or “how does all this investment in digital marketing give me a return?” then we have you covered.

From where you are now to where you want to be, November Marketing will get you there. Our services help you streamline the admin of your digital assets so you can build an audience to grow your business: marketing audits, content strategies, multi-channel marketing, SEO, media plan development, measurement and reporting dashboards, Google advertising and social media campaign creation and execution.

Digital Discovery
Your business wants results – NOT a digital solution per se. In order to deliver the right results we need time and space to do some groundwork …to clearly define the problem then explore multiple options to solve it. We don’t want to jump straight into solution mode.
Each project is unique so in the discovery phase we apply a set of disciplines to suit: audits, research, workshops, user story development, prototyping and testing. These outputs are the foundation of a clear plan of action which ensures your digital project reaches its full potential.
Digital Strategy
A digital strategy should NOT be a fluffy set of ideals filled with homilies that ends up in the back of a desk drawer. A great digital strategy must be the point of reference against which all of your investments in digital are made and measured; it should be your guiding light. We create digital strategies that not only include focused process and tangible outputs but that have humans – your clients – at the very center.

Our Digital Strategy service integrates multiple practice areas to ensure your needs as a business are met, your customers get what they want, and you utilise the best technology available to do so. Planning, tech, SEO, content, UX and analytics are all part of the process.

Data & Analytics
Numbers and analysis aren’t the sexiest part of running a business but there’s little point investing in digital if you don’t track how it’s performing. Let us take the angst out of the process by simplifying your tracking, measurement and reporting.
We believe that data tells a story. And once you know what this story is you can retell it, give it new characters and change the ending. To do that, when we work with you we start with the end in mind – what does ‘success’ look like and how do we work backwards to isolate key points and behaviors to be measured.
To ensure you use data effectively, ie. use data to guide your decisions and generate actionable insights, our data team will investigate all the digital touchpoints of your business: your Google analytics, social media statistics, website performance, email marketing. Once we have an overall picture of performance we can make recommendations around automated dashboard setups, AB testing, personalisation, tracking, reporting and more.

Content Services
The success of your digital strategy and platform relies heavily on the content you fill it with. Content should never be an afterthought – it’s pretty obvious when it is! It is vital to consistently create valuable content that connects and converts, whether it’s downloads, signups, donations or sales you’re after.

Our content strategists work to create an achievable plan across both organic content and owned content, that will include some or all of the following: information architecture audit and sitemap development, website content audits and gap analysis, content theme development based on customer personas, channel strategy (eg. email marketing, social media, SEO, SMS marketing), editorial calendar setup, style guide development, copywriting, content evaluation and metrics.

Digital Advertising – Paid Media
Managing advertising programs can be time consuming and overwhelming if you’re not familiar with all the moving parts. We offer ease of management and transparency and education to ensure you understand your investment.

From Facebook and IG Ads to Google PPC management, our experts will speak directly to your customers by using extremely specific data sets, ensuring the best ROI. We use A/B testing and retargeting, we monitor click through rates, look at who is engaging and how best to spend your marketing budget so you see real results.

Webmaster Program & Digital Governance – Digital Housekeeping
This is usually the final piece of the puzzle for small business owners who have embarked on a digital overhaul. It’s one thing to have your socials, website and media all up and running, executing your well mapped digital strategy, but what happens when a change is required, or something breaks, or a staff member leaves or your business strategy shifts? And who is responsible for what on an ongoing basis (think community management, management of web properties, ongoing content management)?

An important part of our webmaster program is digital governance, which is a framework for establishing accountability, decision-making, and change management authority for a business’ digital presence. When your digital governance framework is well designed, effort and cost are minimized and your business is unimpeded when change is required. Choosing our webmaster program is like hiring a digital housekeeper to do all the things from somewhere other than your office, to ensure your digital presence and assets continue to be effective.